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Our Story
Welcome to Apt Collections, bringing the best of New Zealand fashion directly to you. We are a proudly independent, 100% New Zealand-owned business, with a deep commitment to quality, community, and the Kiwi lifestyle.
The First Store
Our first store opened in Rotorua in 2017. Since then, we’ve expanded our reach across the country with stores in Barrington, Howick, Hamilton, Paraparaumu, Mosgiel, Gore and Invercargill. Now, we’re thrilled to offer you the convenience of shopping our curated collections from the comfort of your home through our new online store.
Who We Are
Apt Collections is born from Longbeach Apparel, a wholesale fashion company that has been operating out of Christchurch for over 45 years. Apt Collections isn’t just about clothing; it’s about celebrating style, individuality, and the unique spirit of New Zealand. Our stores and online platform are a haven for those who appreciate high-quality and timeless fashion that resonates with the essence of our beautiful country. We proudly stock a range of beloved New Zealand-designed labels, including Neris, Preen, FOIL, Seeking Lola, Charlie Jane, Leila + Luca, Esplanade, Memo, Oh Three, Newport Collection, and Design Nation. Each piece in our collection is carefully selected to reflect our passion for unique, versatile fashion that suits every aspect of your life.
What We’re About
Whether you’re visiting us in-store or browsing our collections online, you’ll find that Apt Collections is more than just a store - it’s a community of like-minded individuals who value style, quality, and a sense of belonging. We’re here to help you express yourself, feel confident, and live beautifully, every day.
Our Brands